Step Out!
When Jim Burke became the head of a new products division at Johnson & Johnson, one of his first projects was the development of a children’s chest rub. The product failed miserably, and Burke expected that he would be fired. When he was called in to see the chairman of the board, however, he met a surprising reception. “Are you the one who just cost us all that money?” asked Robert Wood Johnson. “Well I just want to congratulate you. If you are making mistakes, that means you are taking risks, and we won’t grow unless you take risks!” Apparently, Mr. Johnson wasn’t joking! Years later, Johnson & Johnson remains one of the largest multi-national manufacturers of pharmaceutical, diagnostic, therapeutic, surgical, personal hygiene, baby and biotechnology products.
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